Corporate wokeness is now big business, quite literally.
I published “Believe in Something: Corporate Wokeness Is Now Big Business” in The Baffler.
Excerpt:
Trump’s very existence now brings such divisions into sharp relief, and where corporations might once have hesitated to do little more than show crowds of people crooning about love, peace, and harmony, they are now ready to stake their claims on messaging that goes far beyond feel-good product-based communalism and into something that resembles an overt political stance
You can read the rest here. Contact me for a pdf if you can’t access it.